To Place Human Experience at the center of all processes. To provide tools and services to improve and set benchmark for quality standards in industry. With Consultation & Training, to establish efficient systems in manufacturing units for enhance productivity and creating a human work envelope.


To transform workers in jewellery manufacturing industry from labour back to artisans. To upgrade jewellery manufacturing standards by establishing right systems in place to create an organised sector. To revive traditional Indian standards of jewellery manufacturing to its glorious days of crafting high quality pieces with minimal loss.


Dr Parag K. Vyas
Founder Director & Mentor

Parag Kailash Vyas obtained his Doctor of Philosophy and Master of Design – Industrial Design from Indian Institute of Technology, Bombay. 
His work is focused on Precision Engineering and Attention to Detail in Tool and Product Development. Dr Vyas’s pioneering work in jewellery design follows a systematic methodology to create attractive jewellery with high success rate. Leading by example, he educates and trains apprentices for accurate and precision handwork.

Professional work includes design & skill development, tool development, incremental prototyping & proof of concept working models for user testing, command over materials & processes.

Dipti Vyas
Administrative Head Accounts & Finance

Dipti Vyas has graduated from MANIT, Bhopal with a post graduate degree in building engineering and management from School of Planning and Architecture, New Delhi. She is an IGBC (Indian Green Building Council) accredited professional for green building designs. She is involved with Strategic Planning of training programs and heads the Administrative, Accounts and Finance division at the studio.

Sumit Meena
Industrial Designer
Core Trainer
Management & Sales

Sumit Meena is a Graphic designer by education and an Industrial Designer by training.
He has been an apprentice to Dr Vyas since 2011. He enjoys experimenting with different materials. His enthusiasm for woodworking is complemented by his love for sharpening blades.​

Dr Isha K. Shah
Aesthetic Dentist
Scientific Writing & Research
Management & Sales
Isha is an aesthetic dentist, with an MSc in Restorative Dentistry from University of Leeds and trained as an oral surgery registrar at Glasgow Dental Hospital.
She is involved in research, scientific writing, project planning and training at the design studio. Isha is engaged in creative pursuits exploring her ‘left-handed brain’.
Shiv Chandan
Jewellery Designer
Management & Sales
Shiv Chandan is a jewellery designer and an apprentice master jeweller.
Shiv’s approach to design is systems driven – setting standard operating procedures and task-specific operations for predictability of outcome.
He has a keen interest in aerofoils, kinetic jewellery and articulated art forms.